Background
Folio Films has collaborated with #NotJustFatigue and its founder, Elizabeth Ansell, for over five years to raise awareness about ME/CFS (Chronic Fatigue Syndrome).
Goals
Raise Awareness: Increase visibility and understanding of ME/CFS.
Drive Traffic: Direct more visitors to the #NotJustFatigue website.
Increase Funding: Boost donations for ME/CFS research.
Approach
Documentary Production: We created a powerful 15-minute documentary detailing Elizabeth Ansell’s personal journey with ME/CFS, showcasing her struggles and successes.
Social Media Campaign: An informative social media series was developed to complement the documentary, sharing vital information and personal stories to engage a wider audience.
Strategic Promotion: Both the documentary and social media content were strategically promoted to reach and engage the target audience effectively.
Results
Increased Awareness: The documentary and social media series significantly raised awareness about ME/CFS, attracting widespread attention.
Website Traffic: Substantial increase in visitors to the #NotJustFatigue website, solidifying it as the leading resource on ME/CFS.
Funding Boost: Enhanced visibility contributed to increased donations, supporting ongoing research efforts.
Feedback
"Folio Films has been pivotal in elevating our cause. Their documentary and social media series brought much-needed attention to ME/CFS, driving both awareness and funding." - #NotJustFatigue